[Med Spas] · 8 min read · 2026-04-14
Med Spa Local SEO: The 2026 Playbook
Service-line pages, before/after strategy, and how to outrank the chain spas.
One page per treatment - non-negotiable
People don't search "med spa." They search "botox [city]," "lip filler [city]," "laser hair removal [city]." Each needs its own page with pricing ranges, FAQs, and practitioner credentials. A single "Services" page can't rank for ten treatments.
Before/after photos with a consent workflow
Visual proof drives med spa bookings more than any other niche. Get written consent, watermark, and post to both your site and GBP. Profiles with treatment photos see 2-3x more booking clicks.
Beating the chains
Chains have domain authority; you have proximity and personality. Target neighborhood-level keywords, get the injector's name into reviews (people search for practitioners by name), and answer every review personally.
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